Founded in 1997, the Rakuten, Inc. aims to become the world’s No.1 Internet services company with a mission to empower people and society through the Internet. Beyond its flagship e-commerce business Rakuten Ichiba, the Rakuten Group expanded into a diverse array of online services, including eBooks & eReading, travel, banking, securities, credit cards, e-money, portal and media, online marketing, and professional sports. Rakuten has been strengthening its systems to provide one-stop access to a wide range of those services.
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