In order to cut through the noise and clearly articulate the benefits of product or service, organizations need to deliver marketing messages in a highly targeted, engaging and relevant way. To help improve its direct marketing campaigns, Avalara, a leading cloud-based sales tax and compliance automation service, selected Oracle Eloqua, a component of the Oracle Marketing Cloud. Since implementing Oracle Eloqua, Avalara has dramatically increased the effectiveness of its marketing content and increased webinar-driven revenue by 336 percent.
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